Things to do and events in Singapore
Internationally recognised brand
Time Out magazine is the world’s leading arts, entertainment and nightlife listings magazine.
Now published in 24 cities around the world including London (since 1968), New York, Sydney, Beijing, Dubai, Mumbai, Moscow, Delhi, Kuala Lumpur and Hong Kong. Jakarta will launch in 2008. Click on Time Out Worldwide above to go to individual sites.
Worldwide 7,017,438 people read a Time Out magazine every month.
Time Out City Guides now cover 50 different cities worldwide.
Website
Time Out Singapore's website is completely without comparison in Singapore - no one else has so much up to date information on arts, entertainment and nightlife events. Timeout.com websites now receive over 2.5 million unique users, producing over 14.5 million page impressions every month.
TimeOutSingapore.com is now appearing on the front page of most search engine results - above established Singapore sites and often above the official web page of an event.
Recent advertisers include Nokia, Mini Cars, Midas Promotions, Singfest, LAMC Promotions, Attica, Esplanade, Furama Hotel, Next Reel Film Festival, Hoteltravel.com, Jazz@Southbridge, Live & Loud and STA Travel.
TimeOutSingapore.com's unrivalled events listing is recognised by, amongst others, the Singapore Tourism Board who now use our Time Out Singapore RSS feed on their website landing page. Our RSS feeds are available for all to use and are updated in real time.
Weekly e-newsletter
Time Out Singapore sends a weekly e-newsletter to thousands of people who have signed up to receive our weekly recommendations.
Recent sponsors of the newsletter include Kahlua and Martell (Pernod Ricard), M1 Singapore Fringe Festival, LAMC, Universal Concerts, Wild Rice and NYU’s Next Reel Film Festival.
Marketeers Please Note - In Singapore, under the Spam Reduction Act, it is necessary to insert (ADV) - "ADVert" at the start of the subject line of an email if you have bought a list of names or recipients have not requested the email. Emails including ADV are classified as Spam by most major companies in Singapore and, therefore, do not reach their intended recipients. Time Out Singapore never buys or sells the names of it's users and does NOT have to write ADV. See our Privacy Policy.
BBC Worldwide interview with Charlene Fang, Editor
Copies in four-star, five-star & boutique hotel rooms & serviced apartments
Including every hotel where you would want to stay – including The Regent, Shangri-La, Ritz Carlton, Grand Hyatt, Mandarin, Swissotel, The Oriental, Scarlet, 1929, New Majestic, M Hotel, Four Seasons, Amara, Hilton, Sentosa Resort & Spa, Holiday Inn, Pan Pacific, Marriott, Raffles, Conrad and Le Meridien.
A number of hotels have now removed other guides having discovered that Time Out Singapore is much more popular with their guests.
Distributed through Singapore Tourism Board
Through Singapore Visitor Centres at Changi Airport and to delegates at special events & conferences.
On sale in over 2,000 outlets
Including 7-Eleven, Cheers, Cold Storage, Borders, Times, MPH, Kinokuniya, Page One and News stands. Point of Sale and incentives to managers in major chains. Distributed by Singapore Press Holdings.
Browsing copies
In country clubs, Planet Fitness, California Fitness, True Yoga and Fitness First gyms, Raffles Medical Centres, Spas, hair salons and serviced apartments.
Sampling at Golden Village and Cathay
Copies distributed to customers at these cinemas. In-store promotion In store displays and incentives for store managers at 7-Eleven, Cheers, Kinokuniya and Cold Storage.
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Massive subscription drive
Gifts to subscribers including Jacob's Creek Wines, Homepal DVD service, Davidoff, Time Out Cityguides, Spa vouchers, Kooj Medspa and Prints calendars. Joint campaigns with Straits Times and SPH at major events. Direct mail campaign to high net worth individuals.
Road shows
Road show at Raffles Place with Jacobs Creek – 1,000 copies of Time Out sold in four hours.
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Sponsorship and partnership events
Sponsorship of events – HSBC Womens Champions 2008 (golf), Singapore Sun Festival, club nights, Singapore Triathlon, M1 Singapore Fringe Festival, beach volleyball, Singapore Dodgeball Championships, Singapore Corporate Triathlon and corporate events, ITB, NUS Campus Womad, NUS Arts, forthcoming live music, dance, radio and arts events.
Extensive advertising
Advertising in inflight magazines to Singaporeans travelling for leisure and to incoming tourists. Eg Tiger Airways’ Tiger Tales, Jetstar, Bangkok Airways’ Fah Thai and Cebu Pacific’s Smile.
Postcard campaign
‘If you’re bored, it’s not our fault’ and ‘Everyone says you’re boring’ with further editions to come.
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Reader competitions
Reader offers with Warner Bros and Golden Village to win cinema tickets, Singapore Repertory Theatre - A Midsummer Night’s Dream, Ministry of Sound, live music, 1NiteStand comedy, Corrinne May at NUS, Singfest, Barclays Singapore Golf Open and Disney.
What they say about Time Out Singapore
“I believe that our arts and creative programmes will change the way we look at ourselves and also how others perceive us. But will we be perceived as 'cool'? That is something we should leave to others to judge. Based on the Country Brand Index released by global branding consultants FutureBrand, in November 2006, Singapore was 2nd on the Nightlife/Eating and the Shopping categories and ranked ahead of the US, a country that people generally perceive as to be “cool”. Incidentally, Today reported on the launch of Time Out magazine. The Singapore editor of Time Out magazine, Ms Billie Cohen, who was the Time Out New York editor for nine years, was reported to have said, 'Singapore is such a city on the edge with a vibrant creative community...Your city is such an international city that is now making its mark on the world map.'
Statement by the Minister for Information, Communications and the Arts, Dr Lee Boon Yang on MICA'S strategy for promoting the Arts, Culture and Heritage in Parliament during COS Debate (MICA) March 2007
“I love the magazine and have taken out a subscription.”
Sharanjit Leyl, BBC - British Broadcasting Corporation
Asia Business Report May 2007
“This year saw the launch of Ink Publishing’s Time Out magazine, which was described by Joseph Dorall, senior manager, marketing, MediaCorp Publishing as 8 Days’ biggest competitor.”
Marketing Magazine June 2007 - see full article.
“Carol Smith, a jock on Class 95FM actually does a segment called 'Ultimate Urban Guide'. It’s a 1-minute weekly guide on what’s happening in Singapore, where to go and what to do. She actually uses Time Out as one of her resource materials to do her segment.”
MediaCorp Radio Class 95FM January 2008
"Two glitzy casinos are coming up and the Formula One night race is coming to town. There are happening new clubs and restaurants and an event calendar packed enough for an iconic magazine such as London's Time Out to launch an edition here."
The Sunday Times, March 2008
To advertise in Time Out Singapore or TimeOutSingapore.com - Telephone
Time Out Singapore is published by Ink Publishing Pte Ltd, 97a Amoy Street, Singapore 069917
Telephone +65 6324 2386
Ink's other titles in Singapore include Connect, CNN Traveller, Fah Thai, Sarika, Tiger Tales, Mandala, Smile, Sky Couch and Jetstar.
