Set up for get-ups

Appeared as 'Set up for get-ups' (Time Out Singapore October 2009)

New young designers are cutting into the local fashion scene with support from Fashion Incubator, a Government-backed project to boost artistic enterprise. Nina-Noelle Hall discovers how they’re tailoring to our needs.

published on Oct 07 2009 - 15:45

Own Muse

Shu Juang and Johanna Lau are the whimsical duo behind Own Muse, a young label of women’s wear that specialises in cutting the rug…and the curtains, and the couch. Upholstery is the material of choice – especially flowery prints – which they use to embellish feminine designs like tutu-ed dresses. Grandma’s curtains never looked so good.

For details contact Shu on 9336 6521 or email juangeth@hotmail.com.

L’ile aux Ashby

Accessories brand L’ile aux Ashby has put a snazzy spin on the bow tie by fashioning the formal neck attire out of surprising shades and patterns of crocheted cloth. No need to hound grandpa for how-to lessons; these trendy ties sport a userfriendly clip for the collar, or even the headband or bag.

Find these geek-chic frills at Zouk Deli or online at www.lileauxashby.com.

VELI<>ANI

Veliani Sanjaya women’s apparel draws inspiration from war and psychologist Hermann Rorschach’s ink-blotting tests; it’s bloodied, cut and mucked up. Her trenchcoat, for example, is chopped in length but elongated in the sleeve width, as if melted by mustard gas. But what’s really scary is how successfully it comes together.

For details contact Veliani on 9076 1224 or email sanjaya@gmail.com.

By Nina-Noelle Hall