We’ve already registered Actually as the place to go for quality street chic fashion in Singapore, including Elvis Jesus’s funky Ts flown in from the UK; street label Headquarter by three Thai designers;18th Amendment from Australia; and RVCA, a collection of uniquely designed casual wear from the USA.
Founded by a pair of brothers in 1993, Freitag creates cult bags made from tarpaulin. Not only is each item unique, the line is also selectively distributed: the boutique Actually is one of just three exclusive retailers of Freitag in Asia. The bags have inspired many copies like Demano and Kultbag (see below), but that’s a good thing – it signals that more people are recycling. A word of warning about the burned-rubber odour. ‘It’s unlikely that you’ll ever get rid of the smell,’ says Paul Khor, owner of Actually.