Pet Shop Boys may have sung ‘Go West’, but we say do the opposite and live it up in the east. Staying here offers you a fast-track introduction to the more laidback side of the island. Hit the beach for sun and sea, or step into the Katong area for an eyeful of conservation shophouses and stores that sell Peranakan trinkets and food. Shopaholics and foodies take note: Parkway Parade Shopping Centre and Marine Parade Food Centre are just across the road.