The Hoxton Hotel, London

A funky hotel room for S$3? Sinclair Beecham was no fool when he decided to embark on his first hotel venture. The owner of the famous sandwich chain Pret a Manger was so appalled at being charged S$7.50 for a Mars bar in a hotel, he did what most of us can only dream of – he opened The Hoxton, his own budget-conscious design hotel. Located in (yes, you’ve guessed it) Hoxton EC2, London’s super-cool postcode of the moment, the rooms come with Aveda products, flat-screen TVs, free Wi-Fi and a ‘Lite Pret Breakfast’ of banana, yoghurt, orange juice, a litre of milk and water. Room rates range from £59 (S$148) to £235 (S$591), but the golden ticket lies in the S$3 rooms known only to those who register on their website. How does it work? They sell five rooms at S$3 every night, and another five at S$90. Very cool indeed, especially considering the price of milk these days.

Hoxton Hotel, 81 Great Eastern St, London EC2A 3HU (+44 20 7550 1000, www.hoxtonhotels.com).